For my advertising campaign I was going to create awareness towards the deaf community and encourage sign language to be taught in the schools as part of the national curriculum as a compulsory subject. I was going to do this by creating a variety of posters to empower and move the hearts of those who saw them. The word used across the project was to create the warm feeling one experiences when you line up in a crowd waiting to get your favourite book signing. I wanted for my work to convery a warm feeling. I used bright colour to draw my target audience’s attention to the posters.